How to Promote Your Business via Facebook
Small businesses and freelancers alike are more pressed than ever to compete within a digital marketplace where technological savvy and the ability to create lasting impressions are essential components of every marketing endeavor. Fortunately, social networking continues to evolve and provide increasing opportunities for businesses and freelancers to meet potential clients as well as retain their business. The key is having an active online presence.
One of the most popular social networking sites is Facebook where businesses or individuals can create an online profile to interact with the growing masses plugging in. Better still, Facebook is now accessible by almost any mobile device, making it easy to keep up with client needs and profile activity.
But with all the benefits to using Facebook, how do you successfully and effectively promote your business?
1. Get Out There – Promoting yourself on Facebook only goes so far. Being willing to promote yourself in other venues with a leading link to your Facebook profile helps to get the beginning attention you need.
2. Be Interesting – Before you attract a whole buzz of activity on your Facebook profile, you have to have the content. If a potential client gets there only to find you’ve half-way filled out a profile and have one logo picture, they’re going to leave in a hurry. Having engaging and interesting content can mean the difference between skimmers and readers.
3. Network with Like Minds – Facebook is a social network but too often businesses forget the networking part! Connecting with like minds or similar businesses give you the opportunity to share key information and even pass along business opportunities. If one business isn’t accepting one particular type of assignment but they know you happen to specialize in it, they may be willing to send a customer your way. And remember, returning the favor ensures a continued mutually-beneficial relationship.
4. Give and Give – Having clients stay connected with you on Facebook offers you unique opportunities and benefits so be sure to offer the same in return. Offering special deals, discounts, or information to those who share your content, become your “friend,” or post on your wall is a great way to encourage that continued relationship.
5. Be Easy – One of the most important aspects of a successful online presence is being easy – as in making it easy to share your content/article/post via the many different social networks available. Don’t hesitate to share free information with potential clients. Building confidence in your business requires a demonstrated knowledge of your industry and the ability to share that knowledge.
